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Pricing Blindspots in Social Care


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Pricing Blindspots in Social Care: The Mindset Mistake Costing This Business £145k+ Annually. 💰


During a recent Zoom session, a glaring business oversight emerged. The client, passionate about his Social Care Business, was inadvertently creating a £145K dent in his revenue.


The problem? His mindset. 🤔 He valued his top-tier service lower than competitors. A common trap: fearing price hikes would harm his service.


Key signs your pricing model needs a revisit:

1. Service at or near full capacity with weak profits.

2. Inadequate personal pay.

3. Living month-to-month.

4. Doubts about future viability.


Pricing is central to the Business Advance programme. 📈


A roadmap for businesses:


1. Value Review: Audit your offerings periodically.

2. Articulate Your USP.

3. Stay Market-Savvy: Benchmark against peers.

4. Commit to Growth: Mindset and strategic planning.

5. Implement regular price checks.


In Social Care, understanding self-worth and market demands is key. Mindset alignment with market reality fuels growth. 🌱


Spotlighting this £145k+ oversight prompts a question: Where else are we undervaluing ourselves? 🧐


Enter Martyn Dawes: The Social Care Business Coach ready to guide you to a profitable, resilient business. 👥📊

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