But you may be making this simple mistake…
In the last few months I signed up to a doorstep milk delivery service, and I love it.
I love the fact that twice a week I open the door and there is 3 pints of freshly squeezed milk.
I love the NOSTALGIA of putting the milk bottles out. Every time I do it it triggers happy memories.
♻️ I love the fact the bottles are recycled
❤️ I love pushing down on the foil cap and hearing the slight hiss of the broken seal
And I think it tastes better as well
But….
I went online to pay my bill and came across a list of other items it could deliver.
📃 It was a simple word list, no photos and very little description. It was PURELY functional.
Until that point I didn’t know it existed, and the list was long and BORING.
As a Social Care Business Coach my mind immediately saw many mistakes, and lost sales.
The whole purpose of the doorstep delivery is convenience, but:
➡️ The customers did not know about the service.
➡️ There were no regular reminders
➡️ The website was dull
➡️ There were obstacles in the way of the purchase
This is how I would have done it.
✅ A monthly colour leaflet left with the milk. Bright, engaging and with a call to action.
✅ A simple tick box people could use and leave out with the empties.
✅ No need to go online, login in (trying to remember the password), navigating to the boring list, and selecting what you want.
There are lessons for Social Care Providers.
😊 Make sure people know about your service
😊 Give them ALL the information required to make an informed choice
😊 Make it easy to buy or get information
😊 Keep the steps as few as possible
😊 Keep your marketing material fun and engaging
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