A HUGE win for one of my lovely clients....
It is fair to say that my social care business client was a bit reluctant to increase their fees. This is understandable BUT
๐ Their reputation locally is SUPERB
๐ The quality of their care and service is also SUPERB
๐ In my opinion they were undercharging ๐
They had made the common mistake of focusing on PRICE, rather than VALUE. This is something I have been focusing on about over my last few posts.
But finally they bit the bullet and increased fees. The Registered Manager was resistant. She feared it would lead to a loss of prospective clients. This thought process was coming from the right place ๐. But as expected she was proved wrong.
๐ The client has just landed a HUGE package at their new INCREASED rates.
๐ It has made a SIGNIFICANT difference to their bottom line
Look to where the value is.
E.g. 100 care hours charged at ยฃ18 is ยฃ1800 PW. if you charge ยฃ22 then you only need deliver less than 82 hrs to achieve the same income. And achieve a reduction in staff cost.
But you MUST provide value ๐ท
So, I am currently improving MY value offer. Although prices will increase slightly (from May onwards), the VALUE will rise immensely.
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