Your Social care Website is boring. I have looked a hundreds and they all look the same..
5️⃣🔧 ways to make sure your website is doing its job!
(Read to the end for a free resource....)
1️⃣ Check 'Above the Fold.'
🔝 This refers to the section of your website you see before scrolling. It is the highest real estate on your website. This area should answer 4️⃣ key questions:
👤 Who is this for?
🔨 What do you do?
🤔 Why should I care?
👉 What now?
2️⃣ Engaging Video
🎬 There should be interesting and engaging video prominently positioned. Ideally, this should also answer the 4️⃣ questions above
3️⃣ A clear, uncluttered menu including:
🏢 Company logo in top left.
🗺️ Navigation limited to bare essentials
📞 Phone (Tracking) number clearly visible
🔝 Main Call To Action prominent
4️⃣ Show your business has personality:
🧑💼 Biz owner photo on page;
📸 Video captures essence of business personality;
👥 Real photos of real people are featured throughout;
💓 Business has ‘soul’.
5️⃣ Repeat Calls to Action
🔄 Consistent primary & secondary calls to action that are repeated at least 3️⃣ times on the page.
📝 Call To Action copy is clear and compelling.
Unleash Your Online Potential - Harness the Power of a full Evaluation of Your Digital Presence at Zero Cost. Link in comments
------------------------------------------------------------
Martyn Dawes is a Business Coach specialising in helping Social Care providers achieve profitability and financial viability.
Comentarios