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When GOOD is not good enough in Social Care


Home for sale
For Sale

‼️Quality is Important, but Education is Importanter.

Or

👎 When GOOD is not good enough.


❌ A recent report has shown that there has been a net loss of 74 care homes in the first 6 months of 2023. (Link in comments)


📉 This has led to a loss of over 1300 beds.


You would perhaps think that it is only poorly performing homes would succumb to market pressures but..


45% of those closures were homes rated as GOOD by CQC.


Of course, there can be various reasons for closures, but I am most often contacted because of concerns of the financial viability of a home.


The most common issues I find are


🤷‍♂️ Providers are not completely on top of their business numbers


🙈 An Ostrich approach to enquiry handling and follow up


🥱 Bland online presence and visibility issues


📈 No marketing strategy


✅ No systematic approach to collecting Reviews


💶 Not regularly reviewing ALL fees to ensure they are appropriate.


It really isn't 🚀 science. Get the foundation blocks in place and you can be off to a great start.


Book a virtual coffee ☕ using this link and I am happy to give you some pointers.

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