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When GOOD is not good enough in Social Care

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‼️Quality is Important, but Education is Importanter.


👎 When GOOD is not good enough.

❌ A recent report has shown that there has been a net loss of 74 care homes in the first 6 months of 2023. (Link in comments)

📉 This has led to a loss of over 1300 beds.

You would perhaps think that it is only poorly performing homes would succumb to market pressures but..

45% of those closures were homes rated as GOOD by CQC.

Of course, there can be various reasons for closures, but I am most often contacted because of concerns of the financial viability of a home.

The most common issues I find are

🤷‍♂️ Providers are not completely on top of their business numbers

🙈 An Ostrich approach to enquiry handling and follow up

🥱 Bland online presence and visibility issues

📈 No marketing strategy

✅ No systematic approach to collecting Reviews

💶 Not regularly reviewing ALL fees to ensure they are appropriate.

It really isn't 🚀 science. Get the foundation blocks in place and you can be off to a great start.

Book a virtual coffee ☕ using this link and I am happy to give you some pointers.

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